Hugo Women: Your Fragrance, Your Way [Editorial/ Sponsored Video]

Are you a fragrance addict?

Then, you got to check out the new fragrance by HUGO BOSS for this spring!

In a sleek circular glass bottle with a groove reaching around the bottle that reveals a hidden scarlet ring, HUGO Women is a fruity, floral fragrance with an unconventional, boyish twist, combining unexpected naturals and pioneering molecules. 

The scent creates a contrast of tones and sensations, fusing traditionally feminine and unexpected masculine notes to redefine the conventions of female fragrances to reflect HUGO’s minimalist glamour. 

Upon the first sniff of HUGO Woman, a scent of boysenberry and Italian mandarin offset by the freshness of Himalayan red grass hits the nose. And with the middle note of Jasmine sambac, fruity black plum, iris and Indian black tea; HUGO Woman Fragrance starts off uplifting and fresh, and ends off with the base notes of sandalwood laced with cedar, is warmed by voluptuously feminine amber. The resulting dry down is riveting: its sillage is exquisitely rich, creamy and potent, with a chic contemporary dryness.

And who better to be the face of HUGO Woman but Danish model Freja Beha Erichsen, who remarked: “You can express your individuality with fragrance, especially as the same one will smell unique on everyone. I love that. It creates a signature scent to match your personality. HUGO Woman reminds me of a friend whose motto ‘Put on your “Yes” hat! It’s about embracing life and doing things your way!”

She appears with her co-star, French model Adrien Sahores. Together, they make an intriguing pair: nonchalant, audacious, self-assured - neither revering their scent, nor telling others how to live.

In this Freja and Adrien create their own mood - insouciantly expressing themselves - inspiring HUGO’s wearers to write their own story, take their own path, stray away from the herd. 

Your fragrance, your way.

HUGO Woman is currently in stores now as an Eau de Parfum (available in 30ml, 50ml & 75ml), a shower gel or a body lotion (available in 200ml).

This post has been brought to you by HUGO BOSS.